Alternative Guide

LegalZoom Trademark Alternative

LegalZoom charges $599–$999+ in service fees to file a single trademark — before USPTO fees. Searchmarq files the same application, attorney-prepared, for $199 flat plus government fees. For most single-class filers, there is no reason to pay three to five times more.

What LegalZoom actually costs

LegalZoom offers three trademark filing tiers. All of them add USPTO fees on top, and none of them include monitoring or office action responses without an additional charge.

Basic — $599
Name search and filing only. No attorney review. No monitoring. Office action responses billed separately.
Standard — $799
Adds a trademark attorney review. Still no monitoring. Office action responses are an add-on.
Express Gold — $999+
Faster processing. Same add-on structure for monitoring and office actions. Still no bundled response coverage.

Add the USPTO filing fee ($250–$350 per class depending on the form used) and you are looking at $849–$1,349+ for a single-class filing. That is before any monitoring subscription or office action work.

What you get with Searchmarq for $199

Free trademark search — no account required
Search 14M+ USPTO records before you spend a dollar. Understand your risk landscape before filing. No signup, no credit card, no friction.
Attorney-prepared and filed application
A licensed trademark attorney reviews your application, selects the correct goods/services description, and files using the TEAS Plus form — the most cost-effective USPTO filing pathway.
Monitoring included
After filing, Searchmarq monitors for new applications that conflict with your mark. LegalZoom charges separately for this as a recurring subscription.
Office action response included
If the USPTO issues an office action, we respond. This is not an add-on — it is part of the flat service fee.

Searchmarq vs LegalZoom: side by side

FeatureSearchmarqLegalZoom
Service price$199 flat$599–$999+ (Basic–Express Gold)
USPTO filing feeSeparate (govt fee)Separate — added on top
Attorney review includedYesStandard & above only
Trademark search includedYes — free, no accountBasic only at higher tiers
Monitoring includedYesPaid add-on upsell
Office action responseIncludedPaid add-on
Turnaround3–5 business days to file3–7 business days to file

When LegalZoom might make sense

Searchmarq is the better value for the vast majority of single-class filers — startups, small businesses, and individual brand owners filing one mark in one class. There are a few scenarios where LegalZoom's broader legal services platform may be relevant:

  • You need to file across five or more Nice classes simultaneously and want a bundled quote
  • You are already using LegalZoom for other legal documents (LLC formation, contracts) and want one vendor
  • Your filing involves complex disclaimers or design marks that require extensive back-and-forth

For everyone else — especially first-time filers protecting a single brand name or logo — paying $599+ for what Searchmarq does for $199 is simply not justified.

File your trademark for $199 + USPTO fees

Attorney-prepared and filed. No hidden fees. Search free first — no account required.