Trademark Guides
Plain-English guides on searching, registering, and protecting your trademarks. Written for founders and small business owners — not lawyers.
Trademark Search8 min read·5,000+ searches/mo
How to Do a Trademark Search (Step-by-Step)
Before you file, you need to search. Learn how to find conflicting marks, understand search results, and clear your brand name before spending money on an application.
Basics7 min read·2,000+ searches/mo
What Is a Trademark? A Complete Guide
What trademarks actually protect, the different types (word marks, logos, slogans), what you can't trademark, and how long protection lasts.
Basics6 min read·1,500+ searches/mo
Trademark vs. Copyright: What's the Difference?
Trademarks protect brand identifiers. Copyrights protect creative works. Learn which one you need — and why many businesses need both.
Costs & Fees7 min read·1,800+ searches/mo
How Much Does a Trademark Cost in 2026?
A full breakdown of USPTO filing fees, service fees, and what you'll actually pay end-to-end. Includes a comparison of DIY vs. attorney vs. flat-fee service.
Registration9 min read·800+ searches/mo
How to Register a Trademark: Step-by-Step Guide
The full USPTO registration process explained — from search to filing to receiving your registration certificate. Timelines, tips, and common mistakes included.
Registration7 min read·700+ searches/mo
How to Trademark a Name: Protect Your Brand
Not every name qualifies for trademark protection. Learn the distinctiveness spectrum, what makes a name trademarkable, and how to file step by step.
Registration6 min read·900+ searches/mo
How to Trademark a Slogan or Phrase
Slogans, taglines, and catchphrases can be registered as trademarks — but not all of them qualify. Learn what makes a slogan protectable and how to file.
Registration6 min read·500+ searches/mo
How to Trademark a Phrase (USPTO Guide 2026)
Yes, you can trademark a phrase — but it must be distinctive and used in commerce. Learn the requirements, common refusals, and step-by-step filing process.
Costs & Fees6 min read·400+ searches/mo
How Much Does a Trademark Attorney Cost? (2026 Rates)
Trademark attorney fees range from $1,500 to $3,000+ for a full filing. Learn when you actually need one, when you can DIY, and what flat-fee alternatives cost.
Costs & Fees5 min read·350+ searches/mo
Trademark Renewal Cost: Section 8 & 9 Fees (2026)
Renewing a trademark costs $225–$525/class depending on the filing. Learn the Section 8 and Section 9 deadlines, current USPTO fees, and what happens if you miss them.
Costs & Fees5 min read·300+ searches/mo
USPTO Statement of Use Fee: What It Costs in 2026
A Statement of Use costs $150–$200 per class. Learn when to file it, how extensions work ($125/class each), and what happens if you miss the deadline.
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